How many NFL teams use blue in their logos? Full
See how many NFL teams have blue in their logo, which teams use it, the blue shades they pick, and how blue compares to red and orange.

Introduction to NFL team logos
In short: 19 NFL teams use blue in their logos. That count reflects blue being present in the main logo mark, not just in an alternate uniform color.
If you are trying to understand teams with blue logos in NFL, start by checking the primary crest used for the franchise brand. Many teams have secondary marks, but the main badge usually keeps the color story consistent for years.
Below is a practical breakdown you can use for research and for conversations about NFL branding and fan recognition. I also cover what “blue” typically means in NFL logo design, plus why teams choose it historically.
How NFL logo colors work (and why “blue” is not one color)
In NFL logos by color research, the first trap is treating blue as a single shade. “Blue” can be deep navy, bright royal, or a lighter sky tone, and teams often use more than one shade in their mark.
To keep the list usable, this article counts any logo where a clear blue appears in the official logo artwork. That includes cases where blue is part of a multi-color scheme like stripes, outlines, or lettering.
For a blue color NFL teams overview, it helps to group the shades into a few buckets. Most NFL teams cluster into navy and royal, with smaller groups using lighter blues for contrast.
- Navy: deep, traditional blue used when teams want a serious feel.
- Royal: brighter blue used when teams want high punch and clarity.
- Powder or sky: lighter blue used for softer contrast in the crest.
- Two-tone blues: when a team uses both dark and bright blues together.
List of NFL teams with blue logos
Here are the 19 teams with blue in their logo, along with the primary blue shade family you usually see in the logo mark. Team logos evolve, but these colors are stable across most modern brand sets.
Because you asked for “logo images if possible,” I cannot embed every official logo asset here. Instead, I provide a clear way to verify quickly: match each team name to its current primary logo on the team’s official site or the league’s team directory.
Where a logo uses multiple blues, I list the dominant shade family.
| Team | Blue shade family in logo | What to look for |
|---|---|---|
| Baltimore Ravens | Navy | Deep blue in the shield and inner details |
| Buffalo Bills | Navy | Blue in the buffalo and circle accents |
| Chicago Bears | Royal | Bright blue in the classic wordmark elements |
| Dallas Cowboys | Deep blue | Blue tones in outlines and star styling |
| Detroit Lions | Royal | Blue in the lion and shoulder stripe styling |
| Green Bay Packers | Royal (accent) | Blue used in outline accents for contrast |
| Houston Texans | Navy | Deep blue in the background and text blocks |
| Indianapolis Colts | Navy | Navy in the horseshoe and inner shapes |
| Jacksonville Jaguars | Navy | Blue in the jaguar crest and surrounding elements |
| Los Angeles Chargers | Electric royal | Bright blue in the lightning and bolt forms |
| Miami Dolphins | Royal | Blue in the dolphin silhouette and gradients |
| New England Patriots | Navy | Dark blue in the emblem and text ring |
| New York Jets | Navy | Blue in the jet and shield details |
| New Orleans Saints | Deep blue | Blue in the fleur-de-lis and trim |
| New York Giants | Blue (navy accent) | Blue in the logo’s underline and outline areas |
| Philadelphia Eagles | Royal (accent) | Blue used for contrast in the crest styling |
| Pittsburgh Steelers | Navy (accent) | Dark blue tones used for depth and outlines |
| Seattle Seahawks | Navy | Blue in the outer ring and inner contrast |
| Tennessee Titans | Blue accent | Blue elements used as a secondary accent |
Note: Logo artwork can be simplified in some brand kits, so blue may appear stronger or weaker depending on the exact file version. If you are doing a strict visual audit, standardize your source and zoom level before counting.
Design significance of blue in sports branding
Blue is popular in sports marketing because it reads as stable and trustworthy. In color psychology in sports, blue is often linked to calm, focus, and authority, which suits team identity and media presentation.
In practical logo design terms, blue also handles contrast well. It stacks cleanly against white, gold, silver, and even warmer reds when a team needs a clear silhouette.
For NFL fans, a team’s logo is often the fastest recognition cue. Blue helps because it is dark enough for TV readability and bright enough for merchandise pop, especially on jerseys and hats.
- Clarity on broadcast: blues hold shape under heavy lighting and compression.
- Merchandise contrast: blue pairs well with white and gold for strong outlines.
- Brand feel: navy often signals tradition, while brighter royal feels modern.
- Fan memory: stable team colors help people associate the logo with the franchise.
Historical context: why blue shows up in NFL franchise history
Blue choices often reflect a team’s early identity, stadium region, or inherited branding from local culture. Many franchises anchored their original logos in a limited palette, then kept blue through later rebuilds.
As NFL franchise history moved from early wordmarks to modern crests, blue became a safe “foundation” color. When teams added details, blue provided a base that could support outlines, stripes, and text rings.
Red and orange can feel more aggressive, but blue tends to work as a long-term brand anchor. That difference shows up in how teams redesign: some keep blue even when they change the mascot or shape.
Comparing blue to other common NFL logo colors
If you are mapping NFL logos by color, blue is one of the top groups, but not always the largest. Red is extremely common too, and orange shows up frequently in primary marks tied to bold franchise identities.
In this analysis, blue’s presence is widespread enough that it becomes a “default safe color” for a lot of crests. Still, the league’s palette is diverse, and teams pick colors based on identity, not only on trends.
Here is a simple comparison view using common, practical buckets: blue, red, orange. It does not claim a perfect leaguewide census by shade, but it reflects how fans typically perceive logo color mix.
| Color bucket | How common it feels in NFL logos | Typical usage pattern |
|---|---|---|
| Blue | High | Foundation color in crests, plus clean outlines |
| Red | High | Primary punch color or accent in wordmarks |
| Orange | Medium | Often used in historic or regional identity marks |
Notable redesigns that added or removed blue
Logo redesigns often tweak shade and placement more than they fully remove a color. Blue tends to stick when a franchise wants continuity for merch and TV recognition.
When blue is removed, it is usually part of a bigger palette shift. Teams may swap toward darker neutrals, change contrast, or move to a new brand system that uses different primary colors.
When blue is added, it often appears during modernization phases. A team may update a crest outline, adjust gradients, or reposition blue to improve contrast on a smaller scale.
- Blue stays: when teams revise shapes but keep a navy foundation.
- Blue shifts: when teams move from darker to brighter royal for punch.
- Blue drops: when a team moves to a new palette for a full rebrand.
Fan perception and brand identity implications
Fans often react to logo color changes as much as shape changes. Blue can feel “classic” when it is navy, and it can feel “energetic” when it is royal or electric. That means a shade tweak can shift brand mood without rewriting the identity.
For fan engagement, stable color signals help people connect past seasons to current seasons. A logo that keeps its blue family makes it easier for fans to remember matchups and eras.
Blue also affects how teams market themselves in off-field media. It performs well in social graphics, game day content, and merch photos, which matters for sports marketing consistency.
In the end, blue logos are not just an aesthetic choice. They become part of how a franchise is recognized and discussed every week.
Conclusion and implications for “NFL teams blue logo” research
So, how many NFL teams have blue in their logo? Based on the current primary brand crests, 19 teams use blue in their logo artwork. That puts blue among the most common palette choices across the league.
If you also want to compare totals for other colors like red, orange, green, or yellow, the main work is the same: pick a consistent source, then count blue in the official primary crest. The moment you mix unofficial alternates, counts drift quickly.
For deeper insights, track how each team’s blue shade moved over time. You will see patterns that match franchise goals: tradition versus modern punch, plus readability on TV and merchandise.
And if your goal is practical, like brand research or content planning, this color lens helps. It turns a subjective “which teams feel similar” question into a measurable, fan-relevant story about NFL branding and team colors.
FAQ
- How many NFL teams have blue in their logo?
- There are 19 NFL teams that use blue in their primary logo crest. This count is based on blue appearing in the main logo artwork, not only on uniforms.
- Which NFL teams have blue logos?
- The teams include the Baltimore Ravens, Buffalo Bills, Chicago Bears, Dallas Cowboys, Detroit Lions, and several others listed in the table above. Use the team’s primary crest as the reference point for counting.
- What blue shades do NFL teams use most in their logos?
- Most teams use navy or royal blue, depending on the brand mood they want. Some teams also include lighter blues or two-tone blends for contrast.
- How does blue prevalence compare to red and orange in NFL logos?
- Blue and red are both highly common across NFL crests, while orange appears more often as a medium-use accent. The exact totals depend on how you define “color present” and which logo files you use.
- Have any NFL logo redesigns added or removed blue?
- Yes, but changes often show up as shade shifts or repositioning rather than a full removal. When blue disappears, it is usually tied to a broader palette update in a rebrand.
- Does blue in a logo affect fan perception?
- Usually, yes. Navy can feel traditional and stable, while brighter blue can feel more energetic, which can influence how fans read the brand’s identity.


